Our Heritage – Over 90 Years Of Giving Babies A Strong Start

Breastfeeding is the Best

Over 90 Years Of Giving Babies A Strong Start

A spirit of innovation that began in 1925 and hasn’t stopped since.

In 1903, the Wright Brothers were inventing flight, the first World Series was played — and the Moores and Ross Milk Company was founded.

Two decades later, Moores and Ross would develop the very first commercial milk-based baby formula, Similac.

Year after year, Moores and Ross continued to innovate its baby formula and bring new choices to moms — like the first liquid formula, and the first iron-fortified formula, just to name two.

In 1964, Ross Laboratories merged with Abbott Laboratories. Today, the innovative spirit of the Moores and Ross Milk Company lives on as Abbott’s nutrition business.

Abbott continues to give moms new ways to nourish their babies with new options.

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Breastfeeding Disclaimer

Breastfeeding is the best source of infant nutrition. Good maternal nutrition is important for the preparation and maintenance of breastfeeding. When thinking of using infant formula, a mother should be aware of

the financial and social implications of formula feeding,
the difficulty of reversing the decision not to breastfeed and
the care that must be taken to prevent partial formula feeding from interfering with lactation.

In addition, proper preparation of powder or concentrated liquid infant formula requires the use of boiled water for the purposes of mixing formula and cleaning implements and the manufacturer’s mixing instructions must always be followed. Improper mixing or preparation may make a baby sick. A healthcare professional should always be consulted before initiating formula feeding.

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